1Q DOESN’T Announce Its Newest AI Capability!
ATLANTA, GA, UNITED STATES – August 19, 2025 – Here’s something new… 1Q is NOT going to announce its newest AI capability!
That’s right—no flashy press release, no “exclusive AI feature” unveiling. Because at 1Q, we know all the AI features in the world are useless if the underlying data is riddled with fraud or bots. In a marketplace obsessed with tech announcements, we focus relentlessly on what matters most: authentic, human-verified insights—powered by our 100% Guaranteed Human, Zero Survey Fraud platform and Radical Transparency®.
THE AI HYPE MEANS NOTHING WITHOUT TRUSTED DATA
AI is revolutionizing every industry, and market research is no exception. Yet, as the tidal wave of AI-powered feature announcements rolls on, a crucial fact gets lost: No algorithm can salvage insights from untrustworthy data.
As Dr. Charles Simon, AI expert and Forbes Tech Council member, notes:
“AI only magnifies what’s already in your data; if you start with noise or fraud, you get amplified nonsense.”
According to MIT Sloan Management Review:
“You can have all of the fancy tools, but if your data quality is not good, you’re nowhere.”
“At 1Q, we believe all the cutting-edge tech in the world can’t overcome the damage done by fraudulent or unverified data. That’s why our focus is—and always will be—on delivering real, human-verified insights, zero survey fraud, and Radical Transparency®,” said Keith Rinzler, Founder & CEO of 1Q.
Data integrity isn’t just a footnote—it’s the foundation. Recent research reports that the usable response rate for online surveys has plummeted from 75% to as little as 10% due to AI-driven fraud and increasingly sophisticated bots, making genuine, human feedback harder to secure than ever. As Natalia Pinzón, Lead Author of “AI-powered fraud and the erosion of online survey integrity,” puts it:
“The proliferation of AI-powered bots and sophisticated fraudsters poses a significant threat to the integrity of scientific studies reliant on online surveys… We found a substantial decline in usable responses… from 75 to 10% in recent years due to survey fraud.”
Rinzler added:
“One of the key reasons 1Q’s data quality is so high is that we operate a closed-loop system and never work with external panel companies or exchanges. Unlike platforms that aggregate responses from hidden or third-party sources, 1Q maintains full control over our respondent network. This means every answer you receive is from a real, verified person that w›e know and can vouch for—no phantom responses, no sourcing uncertainty, and no black box data supply chain.”
YES, WE USE AI—BUT DATA QUALITY COMES FIRST
Of course, 1Q uses modern automation and AI behind the scenes to streamline processes for customers. And we offer AI tools that they can use themselves, including open-end response analysis. But we don’t make a big marketing fuss, because none of it compares in importance to the clean, fraud-free data our clients can actually trust.
As Altay Ataman, AI researcher, points out:
“Even the most advanced AI algorithms can yield flawed results if the underlying data is of low quality.”
Every 1Q response is human, every result is transparent, and every client gets the assurance of Radical Transparency®—so you know exactly where your data comes from.
As summed up by AI Multiple:
“Garbage in, garbage out is a simple but effective concept… if the input data to AI is of poor quality… the system’s output will also be of poor quality, inaccurate, or irrelevant.”
TRAIN, DON’T DISTRACT—EMPOWERING CLIENTS WITH REAL INSIGHTS
We don’t pretend that uploading data to a large language model (LLM) is an “exclusive AI feature.” Instead, we teach customers how to get the most out of the world’s most powerful AI tools using trustworthy, fraud-free data as their foundation—a service that only matters if you’re starting with clean, real responses.
1Q’S COMMITMENT
- 100% Guaranteed Human Panel: No bots. No phantom responses. Just real people.
- Zero Survey Fraud: Our focus on prevention, rather than detection, through innovative removal of the key fraudster incentive, as well as our industry-leading verification measures, keeps our insights crystal clear.
- Radical Transparency®: A core value we practice in everything from showing both our pricing and what we pay respondents side-by-side on our homepage, to the source data we automatically provide—every time, no exceptions.
About 1Q
1Q’s customer engagement platform is revolutionizing how companies interact with consumers by ensuring 100% human respondents and guaranteeing zero survey fraud. Clients engage directly with 1Q’s proprietary, permission-based insights panel, which includes over 1 million opt-in members across the United States. Panel members respond to surveys, polls, and promotional offers in real-time via mobile and are paid instantly through PayPal.
1Q’s Radically Transparent® pricing is accessible for companies of all sizes—$1 per response per question, with no minimums or contracts required. Formats available on the self-serve platform range from multiple-choice to long-form open-ended responses, image comparisons, mobile-friendly grids, photo-response, and more. Askverts® (1Q’s term for surveys) can range from one to thirty-plus questions. 1Q’s industry-leading geo-targeting lets you reach audiences based on their home location, current location, past visits, or future destinations.
Clients include Fortune 500 companies, market research firms, advertising and marketing agencies, and consulting firms across every industry. 1Q has been recognized as an Inc. 5000 “America’s Fastest Growing Private Company” and a top 10 company in several categories in Greenbook’s GRIT Report Top 50.