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Increasing Customer Engagement During Covid-19 Times
You are probably familiar with the old saying, “the customer is always right.” Well, it’s commonly known…
1Q makes the Top 40 Innovative Companies in Georgia by the Technology Association of Georgia
ATLANTA (March 11, 2021) – The Technology Association of Georgia (TAG) today unveils the Top 40 Innovative…
Doing Business: Sandy Springs startup aims to revolutionize market research
“Market research” and “customer engagement” are terms that may conjure up images of focus-group meeting rooms and…
Cybersecurity Firm Avertium Confirms 1Q Offers Best Practices for Bot Defense in Market Research Industry
Wednesday, January 27, 2020 Atlanta, GA Today 1Q, a leading market research and customer engagement platform, shared a…
Atlanta-based 1Q is democratizing market research one question at a time
Whenever we chat with Atlanta entrepreneurs, the conversation inevitably leans towards the potential the city has to…
Faster, Cheaper Better: 5 Questions for Choosing Your DIY Research Platform
The old saw goes that there is faster, cheaper and better – you can have two. But…
1Q Hires Scott Ehlers as Chief Product Officer to Lead Product Development
Today 1Q , a leading market research and customer engagement platform, announced Scott Ehlers joined as Chief…
What Market Research Technology is Winning the Day?
Once upon a time, research was conducted with a wide berth of time for design, fieldwork and…
1Q Hires Doug Danowski as Chief Revenue Officer to Further Fuel Rapid Growth
Today 1Q, a leading market research and customer engagement platform, announced Doug Danowski has joined as Chief…
America’s Authoritarian Governor
Georgia had an early surge of the virus, and now cases are spiking again. Brian Kemp has…
4 Ways Geo-Targeting Technology Delivers Shopper Insights that WOW Buyers
Every day at 1Q, a shopper insights professional logs onto the system in search of ways to…
Coronavirus Georgia Survey Results – 7/31/20
With the pandemic continuing to spread across America, 1Q revisited our home state of Georgia, which moved…
Why You’re Losing Market Share When Your Brand Health Metrics Look Great
When brand health scores are negative and profits are falling, brands know they must take immediate action….
3 Tips for Getting Great Research Noticed
There’s nothing more frustrating than uncovering a perfect insight in your consumer research, passing it on to…
Coronavirus USA Survey Results – 7/09/20
Although we ran a national survey for the two tracker questions, we zeroed in on California, Texas,…
Survey Finds Most Floridians Think It’s Important to Wear Masks in Restaurants
For its new survey, 1Q, a digital research firm, tracked responses from 500 people in Florida. According…
Texans Wear Masks At Lower Rates Than Elsewhere
According to new national and state surveys taken on Monday and published by leading market research platform…
Poll Shows Texans Lax on Masks
Market research company 1Q surveyed people in the four biggest states, California, New York, Texas and Florida….
Consumers Largely In Favor of Masks, Survey Finds
A recent state and national poll revealed that consumers are overwhelmingly in favor of wearing masks in…
Coronavirus USA Survey Results – 6/22/20
This week’snational survey found an overwhelming number (84%) of Americans believe mask wearing is important to combat…
How The Golden Rule Applies to Consumer Experience in Market Research
At 1Q we talk a lot about the Golden Rule. It’s not a rule for marketing research….