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Brand Reputation: Why Brand Reputation is Important
New and old brands alike have various challenges to overcome while researching and venturing to influence their…
1Q wins Atlanta’s Best & Brightest
National Association for Business Resources Names Atlanta’s Best and Brightest Companies to Work For® Every year, companies…
What is Real Time Customer Feedback?
Introduction For decades, the process of gathering consumer feedback or conducting market research has been long, slow…
TIG Talks Podcast – Bringing Emerging Brands Together at 1Q with Mike Murphy and Doug Danowski
Healthy discussions and strong connections between founders and their target customers are key to the success of…
Why Public Opinion Research Could Transform Your Business
What is public opinion research and exactly how does it benefit companies in their development of corporate…
Customer Demographics 101 & The Importance of Demographics in Business
Introduction Behind every successful marketing strategy is an exhaustively researched plan based on detailed customer demographic data….
Increasing Customer Engagement During Covid-19 Times
You are probably familiar with the old saying, “the customer is always right.” Well, it’s commonly known…
1Q makes the Top 40 Innovative Companies in Georgia by the Technology Association of Georgia
ATLANTA (March 11, 2021) – The Technology Association of Georgia (TAG) today unveils the Top 40 Innovative…
Doing Business: Sandy Springs startup aims to revolutionize market research
“Market research” and “customer engagement” are terms that may conjure up images of focus-group meeting rooms and…
Cybersecurity Firm Avertium Confirms 1Q Offers Best Practices for Bot Defense in Market Research Industry
Wednesday, January 27, 2020 Atlanta, GA Today 1Q, a leading market research and customer engagement platform, shared a…
Two Truths and a Lie
You’ve probably played “Two Truths And A Lie” – the game where you tell people three things…
Atlanta-based 1Q is democratizing market research one question at a time
Whenever we chat with Atlanta entrepreneurs, the conversation inevitably leans towards the potential the city has to…
Faster, Cheaper Better: 5 Questions for Choosing Your DIY Research Platform
The old saw goes that there is faster, cheaper and better – you can have two. But…
1Q Hires Scott Ehlers as Chief Product Officer to Lead Product Development
Today 1Q , a leading market research and customer engagement platform, announced Scott Ehlers joined as Chief…
What Market Research Technology is Winning the Day?
Once upon a time, research was conducted with a wide berth of time for design, fieldwork and…
1Q Hires Doug Danowski as Chief Revenue Officer to Further Fuel Rapid Growth
Today 1Q, a leading market research and customer engagement platform, announced Doug Danowski has joined as Chief…
America’s Authoritarian Governor
Georgia had an early surge of the virus, and now cases are spiking again. Brian Kemp has…
4 Ways Geo-Targeting Technology Delivers Shopper Insights that WOW Buyers
Every day at 1Q, a shopper insights professional logs onto the system in search of ways to…
Coronavirus Georgia Survey Results – 7/31/20
With the pandemic continuing to spread across America, 1Q revisited our home state of Georgia, which moved…
Why You’re Losing Market Share When Your Brand Health Metrics Look Great
When brand health scores are negative and profits are falling, brands know they must take immediate action….
3 Tips for Getting Great Research Noticed
There’s nothing more frustrating than uncovering a perfect insight in your consumer research, passing it on to…