Survey Research Strategies 101

survey research

So, you want to conduct survey research — but where to begin? Survey research is an excellent way to perform market analysis, get to know your customers better, measure interest in products and services, and more. For survey research to be effective, it is essential to know the purpose of survey research, different methods for…

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In-Store Market Research: Knowing Its Importance

In Store Market Research

Market research is one of the most important aspects of any business. If a business doesn’t know what its customers want, it can’t provide them with what they need. In-store market research is one way to gain this knowledge. Businesses can better understand what their customers want and need by talking to customers and observing…

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How to Analyze Survey Data: Where to Start

analyzing survey data

So, you’ve completed a market research survey — but what do you do with all of this data? Surveying respondents is only one part of the equation when performing market research. Once you have your questions answered, you must then quantify that information as data and look for the key categories, trends, and patterns within…

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The Importance of Consumer Behavior Research Surveys

consumer behavior research

Do you know what the most important part of your business is? It’s not your product, your service, or even your employees. It’s the consumer. Your customers are integral to your success. They are the core reason your company exists. And they’re also the ones who will ultimately determine its level of growth. That’s why…

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The Benefits of Geo-Targeting

geotargeting on 1Q on a laptop graphic

When you are working to build an audience for your brand or business, it is crucial to have the right technology and tools that help you target specific customers. The benefits of geo-targeting enable you to get in touch with customers in a set geographic area or radius, allowing you to send personalized messages, perform…

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How To Be A Successful Online Survey Taker

online survey taker

Answering survey questions from 1Q is a great way to share your opinion- and get paid for it! 1Q partners with the world’s leading businesses to bring relevant surveys to you. Brands like Delta, Proctor & Gamble, Amazon, Unilever, and more are looking for honest answers to important questions to help them better understand and…

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Location-Based Marketing 101: Definition, Advantages, & More

location-based marketing icon

Location-Based Marketing 101: Definition, Advantages, & More As the world becomes increasingly digital, taking advantage of marketing technology is key. Location data helps marketing teams to geo-target customers with great specificity. This is a method known as location-based marketing. Location-based marketing is a 21st-century cornerstone of the marketing industry. Using a variety of methods and…

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Brand Reputation: Why Brand Reputation is Important

brand reputation graphic

New and old brands alike have various challenges to overcome while researching and venturing to influence their brand reputation. Why do some brands seem to garner consistently positive attention and organically-driven praise from consumers? What does this have to do with brand reputation? In this article, we’ll answer those questions by reviewing what brand reputation…

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What is Real Time Customer Feedback?

real time customer feedback graphic

Introduction  For decades, the process of gathering consumer feedback or conducting market research has been long, slow and laborious, often taking months to complete. Research and insights were often gleaned through expensive focus groups and in-person surveys. Before digital marketing, and even when new media channels were still nascent, these outdated methods might have been…

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