Insights

“The partnership between the University of Georgia’s MMR program and 1Q will further enhance the world-class education our students receive,” said Dr. Marcus Cunha Jr., Director of the MMR Program. “With access to 1Q’s consumer engagement platform, students will be able to bring their coursework to life with real, verified consumer insights.”

For years, some insights providers built their reputations on “owning their own panel.” They touted it as proprietary, clean, and reliable. But now, many of those same companies have quietly shifted away from their panels, not because they wanted to innovate, but because their panels were overrun with fraud.

Within the consumer insights industry, reports like the Immigration Research Initiative show growing reluctance among Hispanic respondents to answer sensitive survey questions, driven by fears of government tracking and deportation. But we haven’t seen ANY of that at 1Q!

Every single day, my LinkedIn feed is filled with announcements from insights companies touting some shiny new AI-powered feature. My inbox is no different. There’s always a big reveal—another “industry-first” AI tool that promises to revolutionize how we do research.

Here’s something new… 1Q is NOT going to announce its newest AI capability! Because at 1Q, we know all the AI features in the world are useless if the underlying data is riddled with fraud or bots. In a marketplace obsessed with tech announcements, we focus relentlessly on what matters most: authentic, human-verified insights—powered by our 100% Guaranteed Human, Zero Survey Fraud platform and Radical Transparency®.