Insights
Brand Reputation: Why Brand Reputation is Important
New and old brands alike have various challenges to overcome while researching and venturing to influence their brand reputation. Why do some brands seem to garner consistently positive attention and organically-driven praise from consumers? What does this have to do with brand reputation? In this article, we’ll answer those questions by reviewing what brand reputation…
Read MoreWhat is Real Time Customer Feedback?
Introduction For decades, the process of gathering consumer feedback or conducting market research has been long, slow and laborious, often taking months to complete. Research and insights were often gleaned through expensive focus groups and in-person surveys. Before digital marketing, and even when new media channels were still nascent, these outdated methods might have been…
Read MoreWhy Public Opinion Research Could Transform Your Business
What is public opinion research and exactly how does it benefit companies in their development of corporate strategy? How do some businesses start what seems like more of a “movement” than a marketing campaign? This article will briefly review the importance of public opinion research, how it can be used to inform marketing and advertising…
Read MoreCustomer Demographics 101 & The Importance of Demographics in Business
Introduction Behind every successful marketing strategy is an exhaustively researched plan based on detailed customer demographic data. New digital platforms have created an almost incalculable number of new ways to monitor and capture customer data for use in marketing efforts. The proliferation of tools for gathering, measuring, and analyzing demographic information underscores that customer data…
Read MoreIncreasing Customer Engagement During Covid-19 Times
You are probably familiar with the old saying, “the customer is always right.” Well, it’s commonly known for a reason- because it is true. Customers are the lifeblood of any good business. It is one thing to get a customer, but it is an entirely different thing to impress that customer, continuously engage with that…
Read MoreTwo Truths and a Lie
You’ve probably played “Two Truths And A Lie” – the game where you tell people three things about yourself, and everyone has to guess which one is the lie. It’s a fun game – if you’re not betting your business on getting the answer right. But that’s the problem. Most businesses doing market research are…
Read MoreFaster, Cheaper Better: 5 Questions for Choosing Your DIY Research Platform
The old saw goes that there is faster, cheaper and better – you can have two. But in today’s world of research technology, could it be possible that the pick two answer is a thing of the past? For all the talk of agility, which was the supposed solution to make this possible, sometimes the…
Read MoreWhat Market Research Technology is Winning the Day?
Once upon a time, research was conducted with a wide berth of time for design, fieldwork and detailed analysis. While there is a time and place for long-term research projects, in-person ethnographies and ongoing iterations of brand trackers, many business decisions need sharper and quicker ways of gauging market trends, customer experience and brand loyalty…
Read More4 Ways Geo-Targeting Technology Delivers Shopper Insights that WOW Buyers
Every day at 1Q, a shopper insights professional logs onto the system in search of ways to distill complex findings into soundbites busy buyers can quickly grasp. In the quest for better sales and store display compliance, supporting data needs to be relevant and actionable. The job every day is to provide data-driven reasons to…
Read MoreWhy You’re Losing Market Share When Your Brand Health Metrics Look Great
When brand health scores are negative and profits are falling, brands know they must take immediate action. The correlation is simple. Brand loyalty has taken a hit and therefore sales take a dive.
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