Insights

The old saw goes that there is faster, cheaper and better – you can have two. But in today’s world of research technology, could it be possible that the pick two answer is a thing of the past? For all the talk of agility, which was the supposed solution to make this possible, sometimes the…

Once upon a time, research was conducted with a wide berth of time for design, fieldwork and detailed analysis. While there is a time and place for long-term research projects, in-person ethnographies and ongoing iterations of brand trackers, many business decisions need sharper and quicker ways of gauging market trends, customer experience and brand loyalty…

Every day at 1Q, a shopper insights professional logs onto the system in search of ways to distill complex findings into soundbites busy buyers can quickly grasp. In the quest for better sales and store display compliance, supporting data needs to be relevant and actionable. The job every day is to provide data-driven reasons to…

When brand health scores are negative and profits are falling, brands know they must take immediate action. The correlation is simple. Brand loyalty has taken a hit and therefore sales take a dive.

There’s nothing more frustrating than uncovering a perfect insight in your consumer research, passing it on to your C-Suite, and then… crickets. Being responsible for providing insights along with recommended actions many times comes with time pressure. It’s common to spend days in back-to-back meetings with constant reminders that people are waiting on the outcomes…

At 1Q we talk a lot about the Golden Rule. It’s not a rule for marketing research. It’s a rule for life, probably the first thing you teach your kids. Treat other people as you would like to be treated.