Insights
Why Public Opinion Research Could Transform Your Business
What is public opinion research and exactly how does it benefit companies in their development of corporate strategy? How do some businesses start what seems like more of a “movement” than a marketing campaign? This article will briefly review the importance of public opinion research, how it can be used to inform marketing and advertising…
Read MoreCustomer Demographics 101 & The Importance of Demographics in Business
Introduction Behind every successful marketing strategy is an exhaustively researched plan based on detailed customer demographic data. New digital platforms have created an almost incalculable number of new ways to monitor and capture customer data for use in marketing efforts. The proliferation of tools for gathering, measuring, and analyzing demographic information underscores that customer data…
Read MoreIncreasing Customer Engagement During Covid-19 Times
You are probably familiar with the old saying, “the customer is always right.” Well, it’s commonly known for a reason- because it is true. Customers are the lifeblood of any good business. It is one thing to get a customer, but it is an entirely different thing to impress that customer, continuously engage with that…
Read MoreTwo Truths and a Lie
You’ve probably played “Two Truths And A Lie” – the game where you tell people three things about yourself, and everyone has to guess which one is the lie. It’s a fun game – if you’re not betting your business on getting the answer right. But that’s the problem. Most businesses doing market research are…
Read MoreFaster, Cheaper Better: 5 Questions for Choosing Your DIY Research Platform
The old saw goes that there is faster, cheaper and better – you can have two. But in today’s world of research technology, could it be possible that the pick two answer is a thing of the past? For all the talk of agility, which was the supposed solution to make this possible, sometimes the…
Read MoreWhat Market Research Technology is Winning the Day?
Once upon a time, research was conducted with a wide berth of time for design, fieldwork and detailed analysis. While there is a time and place for long-term research projects, in-person ethnographies and ongoing iterations of brand trackers, many business decisions need sharper and quicker ways of gauging market trends, customer experience and brand loyalty…
Read More4 Ways Geo-Targeting Technology Delivers Shopper Insights that WOW Buyers
Every day at 1Q, a shopper insights professional logs onto the system in search of ways to distill complex findings into soundbites busy buyers can quickly grasp. In the quest for better sales and store display compliance, supporting data needs to be relevant and actionable. The job every day is to provide data-driven reasons to…
Read MoreWhy You’re Losing Market Share When Your Brand Health Metrics Look Great
When brand health scores are negative and profits are falling, brands know they must take immediate action. The correlation is simple. Brand loyalty has taken a hit and therefore sales take a dive.
Read More3 Tips for Getting Great Research Noticed
There’s nothing more frustrating than uncovering a perfect insight in your consumer research, passing it on to your C-Suite, and then… crickets. Being responsible for providing insights along with recommended actions many times comes with time pressure. It’s common to spend days in back-to-back meetings with constant reminders that people are waiting on the outcomes…
Read MoreHow The Golden Rule Applies to Consumer Experience in Market Research
At 1Q we talk a lot about the Golden Rule. It’s not a rule for marketing research. It’s a rule for life, probably the first thing you teach your kids. Treat other people as you would like to be treated.
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