The Benefits of Geo-Targeting

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When you are working to build an audience for your brand or business, it is crucial to have the right technology and tools that help you target specific customers. The benefits of geo-targeting enable you to get in touch with customers in a set geographic area or radius, allowing you to send personalized messages, perform…

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The Power of DIY Marketing Research

diy market research

Marketing research is essential for any business looking to grow and expand in their given industry – but how exactly is marketing research performed? Relying on marketing firms to carry out marketing research for you can be costly. DIY marketing research, on the other hand, can be a simple process with the right tools and…

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How To Be A Successful Online Survey Taker

online survey taker

Answering survey questions from 1Q is a great way to share your opinion- and get paid for it! 1Q partners with the world’s leading businesses to bring relevant surveys to you. Brands like Delta, Proctor & Gamble, Amazon, Unilever, and more are looking for honest answers to important questions to help them better understand and…

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Location-Based Marketing 101: Definition, Advantages, & More

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Location-Based Marketing 101: Definition, Advantages, & More As the world becomes increasingly digital, taking advantage of marketing technology is key. Location data helps marketing teams to geo-target customers with great specificity. This is a method known as location-based marketing. Location-based marketing is a 21st-century cornerstone of the marketing industry. Using a variety of methods and…

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Brand Reputation: Why Brand Reputation is Important

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New and old brands alike have various challenges to overcome while researching and venturing to influence their brand reputation. Why do some brands seem to garner consistently positive attention and organically-driven praise from consumers? What does this have to do with brand reputation? In this article, we’ll answer those questions by reviewing what brand reputation…

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What is Real Time Customer Feedback?

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Introduction  For decades, the process of gathering consumer feedback or conducting market research has been long, slow and laborious, often taking months to complete. Research and insights were often gleaned through expensive focus groups and in-person surveys. Before digital marketing, and even when new media channels were still nascent, these outdated methods might have been…

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Why Public Opinion Research Could Transform Your Business

public opinion research form

What is public opinion research and exactly how does it benefit companies in their development of corporate strategy? How do some businesses start what seems like more of a “movement” than a marketing campaign? This article will briefly review the importance of public opinion research, how it can be used to inform marketing and advertising…

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Customer Demographics 101 & The Importance of Demographics in Business

demographics on a computer screen

Introduction Behind every successful marketing strategy is an exhaustively researched plan based on detailed customer demographic data. New digital platforms have created an almost incalculable number of new ways to monitor and capture customer data for use in marketing efforts. The proliferation of tools for gathering, measuring, and analyzing demographic information underscores that customer data…

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Increasing Customer Engagement During Covid-19 Times

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You are probably familiar with the old saying, “the customer is always right.” Well, it’s commonly known for a reason- because it is true. Customers are the lifeblood of any good business. It is one thing to get a customer, but it is an entirely different thing to impress that customer, continuously engage with that…

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Cybersecurity Firm Avertium Confirms 1Q Offers Best Practices for Bot Defense in Market Research Industry

Wednesday, January 27, 2020 Atlanta, GA Today 1Q, a leading market research and customer engagement platform, shared a letter of attestation from noted cybersecurity firm Avertium that their platform utilizes industry best-practices to keep bots from infiltrating their market research tools. “If you’re using a platform with weak bot defense, you’re making crucial decisions with flawed…

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