Survey Research Strategies 101

survey research

So, you want to conduct survey research — but where to begin? Survey research is an excellent way to perform market analysis, get to know your customers better, measure interest in products and services, and more. For survey research to be effective, it is essential to know the purpose of survey research, different methods for…

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In-Store Market Research: Knowing Its Importance

In Store Market Research

Market research is one of the most important aspects of any business. If a business doesn’t know what its customers want, it can’t provide them with what they need. In-store market research is one way to gain this knowledge. Businesses can better understand what their customers want and need by talking to customers and observing…

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The Importance of Consumer Behavior Research Surveys

consumer behavior research

Do you know what the most important part of your business is? It’s not your product, your service, or even your employees. It’s the consumer. Your customers are integral to your success. They are the core reason your company exists. And they’re also the ones who will ultimately determine its level of growth. That’s why…

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The Power of DIY Marketing Research

diy market research

Marketing research is essential for any business looking to grow and expand in their given industry – but how exactly is marketing research performed? Relying on marketing firms to carry out marketing research for you can be costly. DIY marketing research, on the other hand, can be a simple process with the right tools and…

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Why Public Opinion Research Could Transform Your Business

public opinion research form

What is public opinion research and exactly how does it benefit companies in their development of corporate strategy? How do some businesses start what seems like more of a “movement” than a marketing campaign? This article will briefly review the importance of public opinion research, how it can be used to inform marketing and advertising…

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Coronavirus USA Survey Results – 7/09/20

Although we ran a national survey for the two tracker questions, we zeroed in on California, Texas, and Florida, the three largest population states in the US and those that are driving the most news coverage of America’s coronavirus challenges. 

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Coronavirus USA Survey Results – 6/22/20

This week’snational survey found an overwhelming number (84%) of Americans believe mask wearing is important to combat the pandemic, but behavior lags with only two-thirds (67%) reporting they “Always” or “Often” wear masks. There was also a massive spike – +16% – from our survey two weeks ago in the number of Americans reporting that…

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