Top DIY Research Companies

A Quirk’s resource guide covering the top companies that specialize in DIY Research. Partnering with a DIY research company can help you conduct cost-effective research in a broad range of topics.

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“Now That’s Significant” Podcast

Welcome to the 150th episode of Now that’s Significant, a market research podcast hosted by Michael Howard. In this special episode, Keith Rinzler, a seasoned marketing and media entrepreneur, joins to discuss the pressing issue of data fraud in the market research industry and the necessary steps to combat it.

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How to beat the bots

An open letter on data fraud to the insights industry as seen in Quirk’s Marketing Research review January/February 2025

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What Is Consumer Engagement And Why Is It Important?

Consumer Engagement

Do you ever feel like businesses know exactly what you want even before you do? Why do certain products or services seem so tailor-made to your tastes and lifestyle with no effort? The answer lies in consumer engagement marketing. Consumer engagement is a term used to describe the various strategies companies use to stay connected…

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How Product Survey Questions Can Boost Your Business

product survey questions

How Product Survey Questions Can Boost Your Business Imagine this: you’ve spent months fine-tuning what you believe to be the perfect product. It’s got all the bells and whistles you think your customers will love, and you’re absolutely confident that it will be a hit. But then, you launch your product to the world, and…

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Advantages of Online Surveys: Knowing Their Strengths and Weaknesses

pros and cons to online surveys

Are you thinking about launching an online survey or participating in survey-and-answer programs to earn a little extra cash? If so, it helps to start with a basic understanding of what surveys are and the advantages of online surveys. Online surveys were one of the first opportunities to flood what we now refer to as…

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Survey Research Strategies 101

survey research

So, you want to conduct survey research — but where to begin? Survey research is an excellent way to perform market analysis, get to know your customers better, measure interest in products and services, and more. For survey research to be effective, it is essential to know the purpose of survey research, different methods for…

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