Articles
Rise of Weight Loss Drugs Prompts New 1Q Panel
US-based consumer insights company 1Q has launched a prescription-verified panel of users of GLP-1 drugs, including weight loss medications like Ozempic and Wegovy.
Read MoreCPG Suite podcast highlights benefits of using 1Q!
The CPG Suite Podcast got into an unsolicited discussion about the ease of use and speed of quality data using the 1Q market research platform.
Read More1Q Creates the World’s First Prescription-Verified GLP-1 Research Panel
A 1,000-person, prescription-verified GLP-1 user panel created in a single day by data quality leader 1Q.
Read MoreTop DIY Research Companies
A Quirk’s resource guide covering the top companies that specialize in DIY Research. Partnering with a DIY research company can help you conduct cost-effective research in a broad range of topics.
Read More1Q Far Exceeds Insights Association/GDQ’s Data Quality Benchmarks
One of 1Q’s recent accomplishments is participating in The Insights Association/Global Data Quality’s Data Quality Benchmarking Initiative. This industry research on research initiative seeks to quantitatively define and monitor what makes “good” data quality.
Read More“Now That’s Significant” Podcast
Welcome to the 150th episode of Now that’s Significant, a market research podcast hosted by Michael Howard. In this special episode, Keith Rinzler, a seasoned marketing and media entrepreneur, joins to discuss the pressing issue of data fraud in the market research industry and the necessary steps to combat it.
Read MoreWhy Data Integrity Matters: Lessons for the Advertising Industry
The advertising industry thrives on precision. The right message, delivered at the right time, to the right audience, can transform campaigns into cultural phenomena and ROI into record-breaking figures.
Read MoreAn Open Letter to the Consumer Insights Industry
1Q’s Keith Rinzler shares how to tackle data fraud and the bot crisis.
Read MoreHow to beat the bots
An open letter on data fraud to the insights industry as seen in Quirk’s Marketing Research review January/February 2025
Read MoreWhat Is Consumer Engagement And Why Is It Important?
Do you ever feel like businesses know exactly what you want even before you do? Why do certain products or services seem so tailor-made to your tastes and lifestyle with no effort? The answer lies in consumer engagement marketing. Consumer engagement is a term used to describe the various strategies companies use to stay connected…
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