Truth Matters.
Proof that our data is of the highest quality
For years, “quality” was a vague promise. Now, with independently validated benchmarks, buyers finally have a way to separate marketing claims from measurable performance. 1Q continues to outperform on every major metric, and we’re committed to keeping it that way.
The Data Quality Benchmarking Wave 1 study can be found here.
ISO 20252 certification reinforces 1Q’s position as a leader in data quality, validating that its methodologies, controls, and zero-fraud-by-design approach meet the highest global standards for market research excellence.
How we guarantee a 100% human member base
Verify, Verify, Verify!
(And we have no fraud.)
Nobody verifies like we do.
- Drivers license scanning
- PayPal email address verification
- 3rd party Twilio identity verification
- Apple and Google unique device ID tracking which is hard-wired into the mobile device at manufacturing time
- 3rd party Telesign Service for phone number verification
- Verification for home address at registration time
- Single member validation per device
- Demographic cross check (ie registered voter under 21)
- MaxMind IP Verification at registration time
We know our data is 100% human and fraud free
The difference between detecting survey fraud and eliminating it is everything.
While others rely on the obligatory after-the-fact fraud detection software, 1Q removes the incentives that cause fraud in the first place. Surveys are pushed only to pre-qualified, verified humans: no public listings, no routers, no shortcuts. This removes all fraudster incentive by removing the ability of respondents to choose to take more surveys.
Truth in research starts with respondents.
Not all panels are created equal, and not all “proprietary” panels are what they claim to be. 1Q maintains a rigorously validated panel of 1M+ real humans, designed from the ground up to prevent fraud-not chase it. We even pay respondents more than any other company, instantly, in cash, which creates trust and the most candid responses.
Then we go even further to ensure quality.
- Random validity tests for users which inserts known answers to validate the users are reading the questions
- Automatic tracking of members based on response time, response length and other behavior analysis algorithms proprietary to 1Q
- Adequate volume tests for audio or video questions
- Image response verification
- Automated phrase and word response verification
- No tolerance member deletion policy
