Atlanta Startup 1Q Pays Consumers to Answer Questions
Data has been called the oil of the digital age, and advertisers are eager to get their hands on it. Atlanta-based 1Q wants in on the data boom. 1Q’s aim is to disrupt market research by connecting companies directly with consumers, allowing them to ask questions about their interests, preferences and inclinations.
The problem with current consumer engagement, according to 1Q founder and CEO Keith Rinzler, is that consumers are often undervalued. Market researchers should, “stop bothering people,” he said. “Stop treating consumers like zero-value commodities. If you want five seconds or five minutes of a consumer’s time, you should pay them. Not in points, teddy bears or sweepstakes, but in cold, hard cash.”