Having a look at 1Q.com – a mobile-based survey service

system, an innovative and new alternative for market researchers and marketers.

1Q.com is a panel, currently with a North American focus, that operates via consumer’s phones. Like a growing number of new survey and micro-survey options the 1Q.com platform is very DIY. You can log in, specify the sample, the questions you want to ask, pay with a credit card and launch a survey, all within a few minutes. The system also allows geo targeting.

One feature of the platform is that it pushes clients, strongly, to use very short surveys in two ways:

1. The pricing model is per question, per participant. So, 1 question to 1000 people costs the same 2 questions to 500 people. This is likely to make people think hard about how many questions they need.
2. Further questions can be asked in the future to people who take part in surveys, via the DIY platform – this can be done in a way that creates a virtual panel of your own.

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