Really? It’s Harder to Get Hispanic Respondents These Days?

I listen to the news just like you. Immigration enforcement activity is increasing, and the ripple effects are hitting Hispanic communities hard. The Urban Institute reported that visits to retail and entertainment venues dropped by 15% after enforcement actions, with grocery sales falling as much as 10%. And within the consumer insights industry, reports like the Immigration Research Initiative show growing reluctance among Hispanic respondents to answer sensitive survey questions, driven by fears of government tracking and deportation. But we haven’t seen ANY of that at 1Q! Our Hispanic panelists continue to participate at strong levels, and that includes harder-to-reach groups like Spanish-only speakers and bilingual respondents. Their engagement is giving our clients something incredibly valuable: authentic insights into the differences between Spanish-only, bilingual, and English-dominant Hispanic consumers.

We believe in empowering all consumers to share their voices safely and confidently. The trust our Hispanic members place in 1Q reflects both the integrity of our platform and our commitment to protecting the privacy of all of our members.

Why This Matters for Brands

Hispanic consumers are increasingly central to categories like beer, snacks, and other CPG products, and brands need to understand the real-world impact of immigration policies and ICE activity. One of our customers, Bump Williams Consulting (BWC) uses 1Q for just that purpose. They surveyed 200 Hispanic families across all 50 states through 1Q, And here’s what they learned:

• 75% of core Hispanic beer drinkers (ages 21–55) told us they feel “fear in shopping today,” which may be driving recent sales softness.
  
• Retailers in heavily Hispanic markets reported 20–30% declines in foot traffic, while hotels, bars, restaurants, and casinos saw occupancy drop by 20% or more.
  
• When asked whether President Trump’s reelection impacted their willingness or ability to go shopping, 46% said yes, with another 21% saying they were concerned about going out.
  
• 77% said friends, family, or co-workers shared these same concerns.

And the best part? BWC received these results in just one hour.

In another case, a major CPG client reached 500 Hispanic snack and biscuit consumers, evenly split among Spanish-only, bilingual, and English-dominant respondents. 1Q delivered thoughtful, actionable feedback from all three groups in less than 24 hours. These insights directly informed their commercial strategy.

Maria Parra, Principal Qualitative Lead at Ingenium Research, put it perfectly:

“1Q is an excellent tool for conducting quick-turnaround surveys when targeting English or Spanish speakers and first-, second-, or third-generation Hispanics. It also offers the flexibility to conduct more robust research with diverse Hispanic audiences. This versatility makes it a reliable option for both agile checks and deeper insights.”

Why Hispanic Panelists Continue to Trust Us

From day one, we built 1Q around the principle of Consumer Empowerment. Unlike traditional research platforms, we pay respondents instantly for every answer; cash to PayPal or a donation to charity. And we never share personally identifiable information without permission.

Our commitments are clear:

• Instancy^®: Respond to a question and get paid instantly through PayPal.
  
• Privacy: PII is never shared without permission.
  
• 100% Guaranteed Human Panel: No bots, no phantom responses. Only real, verified people.
  
• Zero Survey Fraud: Fraud prevention is built into the platform, with a proprietary model that focuses on prevention by removing the primary incentive for fraud.
  
• Radical Transparency^®: Clear pricing and full visibility into panel composition and compensation.

Looking Ahead

With over 1 million opt-in panel members nationwide, 1Q is transforming how brands connect with consumers. We give companies direct, authentic access to Hispanic voices instantly, securely, and without compromise.

That’s why our clients, from Fortune 500s to leading consultancies, rely on us for research that’s not just fast, but trustworthy. In an era where fear silences too many, I’m proud that our Hispanic panelists continue to speak out and that brands can hear them clearly through 1Q.