Stealthy Atlanta Startup Quietly Builds Portfolio of Prominent Investors and Fortune 1,000 Customers
“1Q is the most disruptive market research/polling engine that I have seen. Its ease of use and instant response capability is unique in the space,” says David Ratcliffe, former chairman and CEO of Southern Company and 1Q investor. “It’s refreshing to see a startup intently focused on building its business, rather than spinning its wheels generating buzz around potential offerings.”
1Q has changed the way brands reach consumers, giving them instant access to key audiences to make quick and informed decisions, an approach that brands such as P&G are rapidly adopting. P&G’s Chief Analytics and Insight’s Officer, Kirti Singh, recently addressed his thoughts in a LinkedIn post, “We believe every A&I professional should be able to efficiently connect with consumers in a matter of hours and days rather than weeks or months. DIY platforms allows us to directly connect with consumers. This could be doing a quick survey or a complex experiment leveraging the Internet of Things.”