Having a look at 1Q.com – a mobile-based survey service
system, an innovative and new alternative for market researchers and marketers.
1Q.com is a panel, currently with a North American focus, that operates via consumer’s phones. Like a growing number of new survey and micro-survey options the 1Q.com platform is very DIY. You can log in, specify the sample, the questions you want to ask, pay with a credit card and launch a survey, all within a few minutes. The system also allows geo targeting.
One feature of the platform is that it pushes clients, strongly, to use very short surveys in two ways:
- The pricing model is per question, per participant. So, 1 question to 1000 people costs the same 2 questions to 500 people. This is likely to make people think hard about how many questions they need.
- Further questions can be asked in the future to people who take part in surveys, via the DIY platform – this can be done in a way that creates a virtual panel of your own.