How Zesty Z entered highly competitive markets with almost guarenteed success
Using 1Q's Geo-targeting technology, Zesty Z entered multiple highly competitive markets with extreme confidence.
Increase brand awareness for a cash strapped startup
Zesty Z, a new snack company with limited distribution, tight resources, and start-up staffing, desired to expand their business. They sought a cost-effective research partner to find to convince the store buyers of the brand’s appeal among its consumers.
A multi-channel campaign utilizing Geo-Targeting
1Q worked with Zesty Z to test the level of purchase interest in 6 core markets (Boston, Chicago, California, NYC, Denver, DC) spending only $100 per market.
1Q’s geo-targeting tools presented a highly sophisticated tool at incredible value.
+80% interest scores in targeted markets
Equipped with extremely high top-two purchase interest scores of +80%, their sales team was well-armed to convince buyers at major retailers of the local consumer interest in purchasing this product.
1Q was a key factor that prompted immediate sell-in to a variety of new stores in each market they expanded to.
"1Q gave us the data to make bold business decisions. We're an emerging brand with a small budget, and this powerful tool is user friendly. What's better than walking into a sales meeting with clean data that validates? Nothing! The future will be more flavorful thanks to 1Q."
Co-Founder & CEO
Take the next step with your Market Research
When brands need quality at the speed of business, choosing an efficient MR platform becomes priority number one. Ready to sort your options and start solving for agility without compromise?