Insights

When brand health scores are negative and profits are falling, brands know they must take immediate action. The correlation is simple. Brand loyalty has taken a hit and therefore sales take a dive.

There’s nothing more frustrating than uncovering a perfect insight in your consumer research, passing it on to your C-Suite, and then… crickets. Being responsible for providing insights along with recommended actions many times comes with time pressure. It’s common to spend days in back-to-back meetings with constant reminders that people are waiting on the outcomes…

At 1Q we talk a lot about the Golden Rule. It’s not a rule for marketing research. It’s a rule for life, probably the first thing you teach your kids. Treat other people as you would like to be treated.