Media

Data has been called the oil of the digital age, and advertisers are eager to get their hands on it. Atlanta-based 1Q wants in on the data boom. 1Q’s aim is to disrupt market research by connecting companies directly with consumers, allowing them to ask questions about their interests, preferences and inclinations.

“1Q is the most disruptive market research/polling engine that I have seen. Its ease of use and instant response capability is unique in the space,” says David Ratcliffe, former chairman and CEO of Southern Company and 1Q investor. “It’s refreshing to see a startup intently focused on building its business, rather than spinning its wheels…

system, an innovative and new alternative for market researchers and marketers. 1Q.com is a panel, currently with a North American focus, that operates via consumer’s phones. Like a growing number of new survey and micro-survey options the 1Q.com platform is very DIY. You can log in, specify the sample, the questions you want to ask,…