With the pandemic continuing to spread across America, 1Q revisited our home state of Georgia, which moved ahead of New Jersey into the top five states in America for total cases this week. In addition to checking in on questions asked of Georgians in April and May, we asked some topical questions about mask wearing…

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According to new national and state surveys taken on Monday and published by leading market research platform 1Q, findings show fewer Texans (64%) wear masks “always” or “often” compared to the national average (67%), and much less than other large states hit by the pandemic, including Florida (71%), California (84%), and New York (85%).

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Market research company 1Q surveyed people in the four biggest states, California, New York, Texas and Florida. It found 85 and 84% of New Yorkers and Californians respectively always or often wore masks- 84% when outside, the number dropped down to 71% in Florida and 64% in Texas.

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Data has been called the oil of the digital age, and advertisers are eager to get their hands on it. Atlanta-based 1Q wants in on the data boom. 1Q’s aim is to disrupt market research by connecting companies directly with consumers, allowing them to ask questions about their interests, preferences and inclinations.

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system, an innovative and new alternative for market researchers and marketers. 1Q.com is a panel, currently with a North American focus, that operates via consumer’s phones. Like a growing number of new survey and micro-survey options the 1Q.com platform is very DIY. You can log in, specify the sample, the questions you want to ask,…

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