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According to new national and state surveys taken on Monday and published by leading market research platform 1Q, findings show fewer Texans (64%) wear masks “always” or “often” compared to the national average (67%), and much less than other large states hit by the pandemic, including Florida (71%), California (84%), and New York (85%).

Market research company 1Q surveyed people in the four biggest states, California, New York, Texas and Florida. It found 85 and 84% of New Yorkers and Californians respectively always or often wore masks- 84% when outside, the number dropped down to 71% in Florida and 64% in Texas.

A recent state and national poll revealed that consumers are overwhelmingly in favor of wearing masks in restaurants and bars. 

The market research service firm 1Q found in its survey that 48% of respondents cited outdoor seating as the element that would make them feel safest about dining out again.

1Q, a market research platform, and QSR crafted a series of questions to examine consumer sentiment as restaurants continue to reopen across the country.

Data has been called the oil of the digital age, and advertisers are eager to get their hands on it. Atlanta-based 1Q wants in on the data boom. 1Q’s aim is to disrupt market research by connecting companies directly with consumers, allowing them to ask questions about their interests, preferences and inclinations.