Posts by techwood
What Market Research Technology is Winning the Day?
Once upon a time, research was conducted with a wide berth of time for design, fieldwork and detailed analysis. While there is a time and place for long-term research projects, in-person ethnographies and ongoing iterations of brand trackers, many business decisions need sharper and quicker ways of gauging market trends, customer experience and brand loyalty…
Read More1Q Hires Doug Danowski as Chief Revenue Officer to Further Fuel Rapid Growth
Today 1Q, a leading market research and customer engagement platform, announced Doug Danowski has joined as Chief Revenue Officer to further accelerate the company’s explosive growth in 2020 and beyond. The Atlanta-based company’s innovative DIY research and insights tools have added dozens of new customers in 2020, and in August, 1Q’s annual revenue to date…
Read MoreAmerica’s Authoritarian Governor
Georgia had an early surge of the virus, and now cases are spiking again. Brian Kemp has refused to learn a thing.
Read More4 Ways Geo-Targeting Technology Delivers Shopper Insights that WOW Buyers
Every day at 1Q, a shopper insights professional logs onto the system in search of ways to distill complex findings into soundbites busy buyers can quickly grasp. In the quest for better sales and store display compliance, supporting data needs to be relevant and actionable. The job every day is to provide data-driven reasons to…
Read MoreCoronavirus Georgia Survey Results – 7/31/20
With the pandemic continuing to spread across America, 1Q revisited our home state of Georgia, which moved ahead of New Jersey into the top five states in America for total cases this week. In addition to checking in on questions asked of Georgians in April and May, we asked some topical questions about mask wearing…
Read MoreWhy You’re Losing Market Share When Your Brand Health Metrics Look Great
When brand health scores are negative and profits are falling, brands know they must take immediate action. The correlation is simple. Brand loyalty has taken a hit and therefore sales take a dive.
Read More3 Tips for Getting Great Research Noticed
There’s nothing more frustrating than uncovering a perfect insight in your consumer research, passing it on to your C-Suite, and then… crickets. Being responsible for providing insights along with recommended actions many times comes with time pressure. It’s common to spend days in back-to-back meetings with constant reminders that people are waiting on the outcomes…
Read MoreCoronavirus USA Survey Results – 7/09/20
Although we ran a national survey for the two tracker questions, we zeroed in on California, Texas, and Florida, the three largest population states in the US and those that are driving the most news coverage of America’s coronavirus challenges.
Read MoreSurvey Finds Most Floridians Think It’s Important to Wear Masks in Restaurants
For its new survey, 1Q, a digital research firm, tracked responses from 500 people in Florida. According to their analysis, 54.4% of Floridians think it’s “very” important to wear a mask in a restaurant; another 26.8% think it’s “somewhat” important.
Read MoreTexans Wear Masks At Lower Rates Than Elsewhere
According to new national and state surveys taken on Monday and published by leading market research platform 1Q, findings show fewer Texans (64%) wear masks “always” or “often” compared to the national average (67%), and much less than other large states hit by the pandemic, including Florida (71%), California (84%), and New York (85%).
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